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Twin Cities, Minnesota Exclusive Wedding Gown Cleaners
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Frequently Asked Questions
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What is true preservation?
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Why are sugar, salt and acid important?
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What is my guarantee?
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What About the Care Label in My Dress?
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What is Drycleaning?
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What is Wetcleaning?
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How Do I Choose the Right Gown Preservation Company?
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What About the Price?
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What is true preservation?
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True preservation of your gown includes:
· Hand cleaning with special chemicals to remove visible stains
a Thorough cleaning in a solvent bath
· Unique anti-sugar stain treatment featured in Modern Bride and Bride’s
· Environmentally pure, lasting protection of acid-free tissue, an acid-free acetate window for viewing treasured memories, and an acid-free, archival-quality wedding chest
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Why are sugar, salt and acid important?
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Wedding gown spills such as soda, wine and cake (many times caused by a guest and unnoticed by the bride) contain sugar and often dry without leaving a visible mark. Sugar is not dissolved during ordinary dry cleaning and caramelizes over time into ugly brown stains. Salt, too, can remain behind after ordinary dry cleaning and literally eat the fabric of the gown. Ordinary boxes and tissue are heavy in acid, which also damages fabric. Ordinary boxes actually yellow and "burn" gowns. After a few years there will be dark brown streaks wherever the fabric was in contact with the box or tissue.
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What is my guarantee?
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You will receive a written 100% international guarantee against sugar stains or yellowing of the gown. When the gown is worn again, it will be inspected and pressed by any participating Wedding Gown Specialist at no charge. Wedding Gown Care Specialists also guarantees all cleaning and preserving done at their establishment for the life of the gown.
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What About the Care Label in My Dress?
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The US Federal Trade Commission (FTC), and similar regulatory agencies in other countries, require that garments have Care Labels, in order to inform consumers how to safely clean and care for their clothing. Rules from the FTC mandate proper wording for care labels. The rules disallow any manufacturer from requiring that any one care provider be the only option for a consumer. Regardless of a designer recommendations it is up to the gown owner to check the credentials of the specialist they choose.
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What is Drycleaning?
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Drycleaning is a professional technique of removing soil from clothing, generally using a liquid solvent called “perchloroethylene” (PRC). Drycleaning is called “dry” because PRC has no water (H20). Drycleaning, and the elevated temperatures required to remove the PRC, can cause melting or dissolving of delicate beadwork and other trims. Drycleaning often misses hidden, water-based stains, such as perspiration, champagne or sugar. Drycleaning is safe for coats, suits and skirts. But not for most gowns.
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What is Wetcleaning?
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First of all, Wetcleaning is NOT “washing”. Washing includes agitation, extreme temperatures, alkaline detergents and wringing or extraction of the water. Wetcleaning is a bath. Every gown is handled individually, one at a time, by hand. It is completely safe for all types of fabrics and trims, including sequins and teardrops, even silver lined bugle beads. Wetcleaning will not dissolve the glues that are sometimes used to place trims. And wetcleaning removes hidden stains such as perspiration, champagne and sugar before they can show up as yellow or brown streaks on your gown. Wetcleaning is the technique used by The Smithsonian Institution during its recent restoration of the First Ladies Gowns, and has been applauded by environmental groups such as Green peace as being safe for humans and Planet Earth.
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How Do I Choose the Right Gown Preservation Company?
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Not by finding the closest drycleaner or the lowest price! There are specific questions you must ask before selecting a professional to handle your gown. These questions address important issues such as reliability, reputation and cleaning and preservation procedures. Remember, if you pay less, but your gown is destroyed, you save nothing! You don’t go to a pediatrician for brain surgery. Don’t use anyone but a bridal gown specialist for your bridal gown and choose a company that guarantees their work!
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What About the Price?
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This is an important question but it should not be the most important question. A true professional will want to see your gown before quoting a price. Gowns are made of different fibers, fabrics and trims. Some gowns have no train, others have trains up to 20 feet long. Some are very full and others are A-lined. Some gowns have only hem soil, others have had an entire glass of red wine spilled on the bodice. If any company quotes one price for all gowns, they are providing one level of service for all gowns. They can’t and aren’t hand treating their gowns but using a “conveyor belt” cleaning mentality. Our prices start at $175 for a true preservation. Remember, you save nothing if you pay less but your gown is destroyed.
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